Traditional financial accounting measures are not enough to measure a company’s current and future potential performance. This is why, based on a year-long research project, Harvard Business Review conceived what they called a “balanced scorecard” – a set of measures that gives top managers a fast but comprehensive view of the business. It includes both financial measures, to show the results of past actions, and operational measures, which are drivers of future financial performance.
Click here to read the article.
Tip: open the link to the article in incognito mode on your web browser (private tab) to read the full article for free.